Subtitles are the text form of the dialogue present in a video. The latter is a great help for viewers who cannot hear by describing the audio to the listener. On the other hand, closed captions include dialogue, background noises, soundtrack, and other important audio cues.

Subtitles serve as a text alternative to a video’s dialogue that includes narration. But while it may appear unclear, these terms have important differences.Ĭlosed captions and subtitles differ according to their purpose. In 2017, 77 percent of American companies offered online corporate training to improve professional development.At first, it may seem like there is no difference in closed captions vs. Captions for businessįacebook video is powerful, but video is on the rise in education and in the corporate world as well. In a world without sound, captions are one of the best ways to increase those numbers. In fact, 74 percent of ad recall is achieved in 10 seconds of Facebook video campaigns. However, when you add captions to videos, viewers are more likely to be drawn into it.įacebook’s internal tests show that captioned video ads increase video view time by an average of 12 percent.Īnything you can do to capture a viewer’s attention - even seconds more than they normally would - can add up.

If they can’t hear it, then they won’t get it, so who cares?Īccording to Facebook, “research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80 percent react negatively, both toward the platform and the advertiser”

While scrolling through your social feeds with your sound turned off ( which 85 percent of users do), most individuals will completely skip a video whose meaning is lost without sound. Captions certainly are not a new concept for videos on TV, but they are a strategy that is proving more and more effective on all platforms.

Does youtube tv have closed captioning